Talent agent · Producer's secret weapon

I don't do maybe.

Founder of City Lights, a licensed talent agency running on-camera talent and production beauty crews in Tampa Bay, Miami, Chicago, and Los Angeles. You call. I deliver. Every single time.

Paula Heckenast, founder of City Lights
Est. 2006
Paula Heckenast

Who you're dealing with

20 years on set. Zero patience for amateur hour.

I started City Lights in 2006 and built it from the ground up. No backers, no safety net, no excuses. Two decades on television, film, and commercial sets taught me exactly where productions bleed time and money. I'm the one who stops the bleeding.

Today City Lights is a Florida licensed talent agency. I rep on-camera talent, build full beauty departments, and run multi-city productions off one phone call. You don't get passed to an assistant. You get me.

2006Est.
20 yrsOn set
TA1765Licensed

What you get

Talent. Crew. Coverage. Done.

01

Talent that shows up

Camera-ready talent, submitted fast. Holds, availability, bookings, paperwork. My team handles it so yours doesn't have to.

02

Departments that run themselves

One key artist or a full hair, makeup, and grooming department. Built for camera, built for 6am, built for day five of a five-day shoot.

03

Every market you shoot

Tampa Bay, Miami, Chicago, and LA are locked down. Shooting somewhere else? I source and vet the team under the City Lights name.

04

Zero headaches

Contracted, insured, COIs on request. One contract, one invoice, one contact. Doesn't matter how many cities are on the schedule.

I don't want your one-off.
I want your whole calendar.

Who I partner with

The people who run the show.

The best productions run on teams that already trust each other. This is who I build that with.

Producers

Your standing partner

Preferred rates, first call on availability, and a talent and beauty crew that already knows how you run your set.

Casting directors

Submissions, fast

Clean submissions from represented talent and an agent who picks up the phone, confirms holds, and never makes you chase.

Brands & agencies

Same standard, every city

Campaigns, activations, trade shows, corporate content. Scaled to the project, consistent everywhere you go.

How this goes

Four steps. Zero drama.

  1. 01
    We talk

    30 minutes. Your projects, your markets, your problems. Come with your calendar.

  2. 02
    I build the plan

    Rates, coverage, and a booking process tailored to how you work. Not a template.

  3. 03
    We crush the first one

    Cast, crewed, run, and wrapped clean.

  4. 04
    You stop looking

    Priority access to my talent and crews every time a project drops.

Book

Ready? Let's talk.

Pick a time. Your confirmation and Google Meet link hit your inbox instantly.

Live availability 30 min · Google Meet · Mon to Fri

Founder & Agency Director, City Lights

Rather email? Fine.

[email protected]

© 2026 City Lights Beauty Agency · Florida Talent Agency License TA1765 · Contracted and insured